Main mission 主要使命
? Lead the team to achieve marketing initiative
? 領(lǐng)導(dǎo)團(tuán)隊達(dá)致市場經(jīng)營目的
? Utilize resources to maximize business results
? 以有限資源達(dá)致最佳業(yè)務(wù)效果
? Manage performance of marketing team and develop people
? 確保市場部團(tuán)隊的表現(xiàn)和隊員發(fā)展計劃
Main Responsibilities 主要職責(zé)
? Develop sound marketing strategies and effectively lead a team to:
Formulate and implement overall marketing strategies 制定有效益的綜合市場策略，領(lǐng)導(dǎo)市場部團(tuán)隊
- Develop and direct overall marketing plans including advertising, public relations programs and road show etc. to enhance the image of TPSD range.制定綜合市場計劃：包括廣告，公關(guān)，路演等來提升沱牌舍得酒業(yè)產(chǎn)品系列的形象
- Plan and execute the customer relationship program and promotion plan to support business objectives for retail and AFH business.制定并執(zhí)行CRM客戶關(guān)系管理計劃來支持并達(dá)成總體業(yè)務(wù)目標(biāo)
- Oversee the evaluations of market reactions and market research. 監(jiān)控市場評估，市場反應(yīng)和市場調(diào)研
- Direct merchandise management in all channels to improve marketing efficiency and effectiveness, including forecasting, pricing and marketing models. 制定在不同銷售渠道中的產(chǎn)品陳列方案，提高市場效益方案：包括預(yù)測，價格，和市場營運模式
- Supervise sales team to develop and execute a consistent brand presentation in all communications. 指導(dǎo)銷售隊伍貫切執(zhí)行一致性品牌和宣傳策略
? Product portfolio management 產(chǎn)品組合管理
- Initiate and participate in the product portfolio strategy and new product development and launch to support overall business. 參與產(chǎn)品組合策略及新品研發(fā)上市，支持整體業(yè)務(wù)的發(fā)展。
- Work closely with sales, technical and production team to develop product innovation to maximize regional / local seasonal opportunities. 與銷售，技術(shù)和生產(chǎn)團(tuán)隊緊密合作推動產(chǎn)品創(chuàng)意充分把握區(qū)域銷售季節(jié)機遇
? People management 人員管理
- Lead, train and develop a high performing marketing and merchandising team and relationship. Manage the manpower effectively and to ensure high service standard and high team spirit among staff.領(lǐng)導(dǎo)，培訓(xùn)和發(fā)展高效市場和貨品管理隊伍。在合理化人員架構(gòu)的氣氛中確保優(yōu)異市場服務(wù)理念和高昂團(tuán)隊精神
Managerial competencies & Personal aptitudes 管理核心要求與個人素質(zhì)要求
Managerial Competencies :
? Strategic thinking 戰(zhàn)略思維
? Professional management skills (planning, organizing, delegating, tracking)專業(yè)管理技巧（計劃，組織，授權(quán)和跟進(jìn)）
? Leads and drives for change 帶領(lǐng)并驅(qū)動改變
? Effective communication and influencing 有效溝通和影響力
? Results driven 以結(jié)果為導(dǎo)向
? Align & Motivate Teams, ability to build a capable team 激勵，建立高效隊伍
Functional Competencies :功能核心要求
? Account management 客戶管理
? Distributor and wholesaler management 經(jīng)銷商和代理商管理
? Professional Selling Skills 專業(yè)銷售技巧
? Negotiation Skills 談判技巧
? Presentation Skills 表達(dá) 陳述技巧
Personal Qualities 個人素質(zhì)
? Entrepreneurship 企業(yè)家精神
? Self-motivated, with drive, passion and high integrity 自我驅(qū)動，自動性激情和誠信
? Willing to learn, leverage and contribute to company best practice 愿意學(xué)習(xí)，為公司貢獻(xiàn)并達(dá)致最佳業(yè)務(wù)水平
? Enjoy and efficient in working through others 享受團(tuán)隊合作精神
? Results-oriented and strong desire for personal growth and achievement以結(jié)果為導(dǎo)向，追求成功的欲望，個人持續(xù)發(fā)展和獲取成就
Experience & Qualification 經(jīng)驗與資歷
Minimum Qualification (Knowledge & Experience): 最低要求 知識與經(jīng)驗
? University degree in Marketing, Communications or related disciplines. 大學(xué)本科學(xué)歷，主修市場，傳媒或相關(guān)學(xué)科
? Excellent knowledge of marketing and brand building, with strong track record of success. 優(yōu)異市場管理和品牌建立專業(yè)知識，通過職業(yè)生涯紀(jì)錄證明
? Strategic thinking with strong commercial sense and business acumen.
戰(zhàn)略思維并具備高度商業(yè)觸覺
? Excellent communication and collaboration skills to interact effectively with Global / International and local teams.
優(yōu)異溝通與相互合作技巧來與全球、國際和中國本地團(tuán)隊互動
? Desire to work in an entrepreneurial, fast-paced, and results oriented operating environment.
具備企業(yè)家精神， 快節(jié)奏，以結(jié)果為導(dǎo)向的思維來執(zhí)行市場運作
? Strong people management and leadership skills.
優(yōu)異人際關(guān)系和領(lǐng)導(dǎo)才能
? Appreciation and interest in the worlds of beauty, fashion, and luxury.
從美容，時裝和奢侈品行業(yè)中對美感的訴求和興趣
Preferred Qualification (Knowledge & Experience): 期望資歷 知識和經(jīng)驗
? 10+ years of related working experience with multinational environment exposure, preferably in building a premium positioned retail brand in China. 十年或以上在跨國企業(yè)中任職（擁有建立高端零售產(chǎn)品經(jīng)驗為佳）
Reporting lines 匯報渠道
- Report directly to Deputy GM of TPSD Marketing & Sales Company 向營銷公司副總經(jīng)理匯報
投遞簡歷
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